If you have a number of notable things happened in your company last year? You might showcase all of them through a timeline design. This small move can get you the accolade of creating the best annual report design in your fraternity. This is considered to be a great user experience altogether. Heavy data-driven reports can be toned down with interactive features for the audience to drill down on information. With interactive functionality, you can make your audience interact with the report and feed on the necessary information. And when interactivity is added to it, that takes the design to the next level. Infographics add depth and nuance to a generic report. Because the more you upheld your brand, the more power you give it.įocus on the fonts, color scheme and other design elements that make your report a marketing collateral. If you want to create a robust visual impact with your annual infographic report, abide by the brand identity. Align with Your Brand IdentityĪ business is a brand overall. The design gets more accessible and generates a collective interest. This is exactly what a business person must turn to while creating an infographic style annual report. A recurring motif or a visual metaphor can be applied to an infographic that makes it all the more fascinating. Infographics are bright data visualizations that have a pinch of humor in them. Convincing visual narratives provide an apprehensive communication to everyone.Īny spikes of stats you want to highlight? Any data you want to emphasize? Or what are the major events that took place in your company in the last year worth mentioning? Find the narrative and convert it into an eyecandy infographic. The conversion must be diligent enough not to hamper its seriousness. Finding Right Narrative is the KeyĪn annual report is a serious business. The audience can just scan through the document and get the necessary information through the icons. With the fading attention span we all have now, infographics are perfect. Infographics are all about convincing icons and graphics that improve the likelihood of engagement and comprehension. Leverage the power of icons and illustrations to help your audience take a data-driven decision. Leverage the Power of Icons and Illustrations Of course, that amplifies their aesthetic quotient. Graphics changes the look and feel of an annual report. When the onlookers look at both the two things side by side, the impact generated is immense. Supporting graphics make the stats more understandable, as well as visually engaging. Compelling Graphics go a Long Wayĭetailed annual reports contain statistics and stuff like that. Or can incorporate short graphics or illustrations supporting a relevant data. You can either create a whole infographic report. Just focus on the most significant data and convert that piece of data into an infographic. Or is it the ROI you want to display as your USP to your prospective investors? Is it the number of shares your company has, or is it the yearly turnover and revenue. Just focus on the information you want to convey to your target audience. Two or Three Critical Data Points are Enough As the stats say, image-rich contents get a whopping 94% more views than their text counterpart. Annual report infographic can rake in more views than you usually get. And infographics are highly shareable, link worthy and attract new traffic. Infographics, when incorporated into a report can augment the appearance of it and make it more acceptable in the community. And since pictures are more effective missive than plain texts and numbers, the information becomes more understandable. When the charts and graphs are presented through catchy visuals and illustrations, it creates a zing. Lengthy reports give the viewers a visual fatigue and they tend to give it just a half-hearted read.īut with the gradual shift from written annual reports to digital ones, integrating engaging visuals is the best way to retain the viewers. Since annual reports are mainly about graphs, charts, percentages and numbers, plain texts don’t bring out that desired impact on the target audience. So why not turn our text-only annual reports into something visual for easy understanding! Why not try annual report infographic for a change? Several viewing and absorbing of data occur when the report is presented. Also, employees get a glimpse of the company’s financial condition. The annual report is like a report card of a company, detailing its financial health and share records to its shareholders, investors and media.
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